10 to 12 Social Media

Social Media Strategy & Management

Are you struggling to be social ?

Let me guess! You feel you could be utilising the power of social media more? And you know it could massively build awareness of your brand and help generate new leads, customers, and clients? But either you don’t know where to start, or don’t really have the time or interest to sit down and learn about it yourself?

Mary Donné Social Media Manager

I can help you!

I understand that running a business is A LOT of hard work! Let me take over your social media and digital marketing, and leave you to gain back your time and concentrate on what you do best – running your business.


Social Media Manager
Social Media Management

I’m Mary Donné: Digital Marketer, Social Media Manager, and founder of 10 to 12. I am a published writer whose speciality is creating fantastic click-worthy content which will get your posts, blogs, and captions shared and liked. I have a background in both training and media. You can see my full CV by clicking on Linkedin button at the top of this page. In the meantime, let me share the following:

 🤩 I was a photo model for the long gone ‘Jackie’ magazine (ask your mum if you’re under 40!) and once got paid the grand sum of £12.50 for a day spent pretending to be in love with my driving instructor.

🎓 I have a law degree and studied at the same institute as both Nelson Mandela and Mahatma Gandhi.

🧩 I am mum of two children, one of whom is autistic. I was a marketer and trainer for 18 months with the amazing Curly Hair Project, supporting people with autism.

So now you know all about me. Why not get in touch and see how I can help you save time and generate new leads and income?

Here are just some of the things I can do for you:

Social Media Manager
Social Media Management
Mary Donné
  • Create and curate original, on-point, engaging blogs, posts, newsletters, and SEO them so they rank highly in Google.
  • Write trade and journal articles which position you as an expert in your field and get shared and reposted.
  • Boost your posts to reach new audiences using detailed hashtag (#) research.
  • Engage with questions and responses to your posts to build audience engagement.
  • Monitor and report your social media performance; focus and retarget your advertising for maximum impact and value.
  • Create and optimise a simple WordPress site for you.

Why should I hire a dedicated Social Media Manager?

  • Someone (or many people) just posting randomly now and again to your profiles will do a disservice to your brand. Your dedicated Social Media Manager works with you and your business, understands your objectives, and creates an effective and consistent strategy.
  • The way Facebook, Instagram and Twitter present their content changes regularly (‘the algorithms’). Your own Social Media Manager understands the platforms inside out and can respond quickly to updates and changes ensuring your content continues to get seen.
  • A dedicated Social Media Manager protects your reputation and gives value to your customers by constantly checking your feeds, and those of your competitors, engaging with your customers and alerting you to any comments of which you may wish to be aware.
  • A Social Media Manager is always looking at the metrics – the hard evidence of how a campaign is performing – and is ready to shift objectives and make changes to strategy ultimately saving you wasting time and money.

Social Media Strategy Packages

All of my packages include a full discovery call and a personalised digital strategy tailored to your unique business. Executive and Premier packages include full ongoing telephone and email support. All of my posts are keyword optimised for maximum discoverability. Note: these packages are examples of what I am typically asked for. You and your business are unique so please do ask if you would like to tailor your own package to your own business needs.

Starting Out

Photo by Eaters Collective on Unsplash
  • Management of one social media platform including updating and optimising bio and ‘about’ info.
  • 2 – 3 original posts per week.
  • Scheduling, uploading and curating posts.
  • Commenting, DMing and responding to comments.
  • Hashtag research.


Mary Donné
Photo by Patrick Tomasso on Unsplash
  • Management of two social media platforms including updating and optimising bio and ‘about’ info.
  • Full ‘on-tap’ email and phone support with social media management.
  • 3 – 5 original posts per week.
  • One longer blog post (typically 600 words).
  • Scheduling, uploading and curating posts.
  • Strategically commenting, DMing and responding to comments.
  • Facebook/Instagram advertising
  • Hashtag research, creation of unique Hashtag, and Hashtag Vault.


Mary Donné
Photo by Tim Bennett on Unsplash
  • Management of three social media platforms including updating and optimising bio and ‘about’ info.
  • 5 – 7 original posts per week.
  • 1 journal or trade press article up to 1,500 words.
  • Full ‘on-tap’ email and phone support with social media management.
  • Facebook/Instagram advertising
  • Community creation (where applicable), and engagement and management of the same.
  • Full SM curation, scheduling, uploading and engagement.
  • Hashtag research, unique hashtag, ongoing hashtag analysis, and hashtag vault.


Mary has tripled my traffic on social media.

Peter C. Falconer, Musician https://www.falconermusic.co.uk/

Mary is a fantastic content writer!

Steph Wall, Founder & Visionary, Kali Collective https://www.kalicollective.com/

Contact Me

Please get in touch with any questions or comments!

Can see what you’re looking for? Just drop me a line and we can discuss.

And please do pop over to my blog site Purple Palomino and check out my handy ‘how to’ articles!

Reach out and see how I can save you valuable time, and help drive traffic and leads to your business.